As of late, I've begun to seriously think about the whole Failbaddon meme situation. Are memes such as Failbaddon, the Alpha Legion's nonexistence, Eldrad's dickery, etc. based more on a disregard or outright contempt for GW's fluff?
I don't mean to say so in a condescending, "shame on you!" fashion. I stick to the Failbaddon meme because I find it funny, and for little else. I also do not think that the presence of these memes detract from my immersion into 40k as a whole, in the same way that Deus Ex's
"What a Shame" and
"A bomb!" do not detract from its enjoyability.
What I mean to say, however is that perhaps fans simply don't care. About two years back, a fellow on /tg/ posted
this - and before I get slammed for bringing /tg/ into the equation, I will say that this could be indicative of theirs and others' attitudes towards ultra-powerful or ultra-influential beings like Abaddon. In Abaddon's case, the 13 Black Crusades were just what they needed to take him down a notch, as it were. It wouldn't be the first time players have been contemptuous of ultra-powerful characters; Marneus Calgar comes to mind, and before you-know-who got his hands on him, no less.
This is all to say, perhaps adherents of the Failbaddon meme and others like it don't want to consider Abaddon at all in the context GW has given him, and this meme and the armless meme offer a sort of escape from it. I don't know why that is; maybe it's because a lot of players are more concerned with their own plastic soldiers and their grimdark adventures, as the 1d4chan article suggests, or maybe there's another reason. I sure as hell could not speak for the majority of players because I myself can't wrap my head around this phenomenon.
In any case, it's just a thought; I certainly can't endorse it until I've made up my mind about the whole business. I'll continue thinking about it.