I would agree to an extent. I think if there was more consistency with the fluff, the writers wouldn't have the ability to screw things up. That's why you have solid characterizations for popular characters so the writers have to adjust the environment to the character and not the character to the environment.I'm saying wouldn't it be crazy if they did it. All these "doomsday" franchises never have the balls to legitimately pull the trigger. Let the Imperium be destroyed. Let a new status quo be established with the remanents. You could bring the Primarchs back as trying to restore humanity in a Chaos controlled universe. Hell you could even bring back the Emperor in those conditions. Legions lost. Terra lost. Stop the bullshit bluffing and pull the trigger. It could be one of a kind. Who wouldn't like to see a story of the battle to retake Holy Terra, Mars, and the System?The setting is frozen at the Time of Ending, even moving the clock forward a single century would realistically see the end of the Imperium. Remember, the theme behind Warhammer 40,000 isn't that the Imperium will one day emerge triumphant. It's the chronicle of how humanity ends, inch by inch. If you allow progression there won't be an Imperium left to be the protagonists.
What happened with Fulgrim will not be the end. Look at the Heresy series. The books started off amazing (accept for the boring DA ones). Now look at them? The series has started to contradict itself more and more. Huge character changes are happening WITHIN A SERIES MEANT TO EXPLAIN THESE CHARACTERS!!!! The series, if you started a pole, you would find out that most fans want to see the conclusion because it feels more and more drawn out. Most of the books that have come out recently I don't give a shit about. How does knowing about the Gal Vorbak's destruction on Calth progress the overall storyline? That's a mini story at best, it shouldn't be an entire book and next chapter in the series. How many books have we had about the Calth battle now? How about we get back to Horus and the actual invasion. They are actually reprinting old anthologies now to draw this out even more. You realize that the first book came out 2006. With 2014, your telling me it's taken almost 8 years to tell this story? And the list of books to come out in 2014 don't have the Seige storyline so let make that 2015 minimum. How much more bulllshit and filler stories are they coming out with now?I don't think complaining about minor elements of a HH novel can be realistically compared to wanting a major timeline progression across the whole setting. Just because I don't want the timeline to advance doesn't mean I have to like and enjoy all plot developments that are incorporated into the setting.
I use to think the same. To be honest though, they don't have "endless opportunity" because they can't project or progress forward, only into the past. That's regression. That means every story can only reference past events. They can't ever do a pulp fiction like tale and go forward past 999.M41. Also they keep reprinting old stories or updating old books with new covers and selling them. That to me is a sure sign of running out of material. It's seems it's either that or changing or retconning fluff.I disagree. The writers have an almost endless opportunity to create new stories and incorporate them into the setting. They've been doing it for decades, and will continue to do so.
And I would argue that some Primarchs lack a solid characterisation because of a lack of talent in the BL author-pool, not because of the nature of the setting.