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Executive Nitpicker
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Discussion Starter #1 (Edited)
So, just about every Codex since Eldar has been leaked online *before* even being sent to the printers.

The technology has been around for years, so why is it happening now, right after JJ steps in as head of development?

Is it some new or freshly disgruntled employee leaking them now and not before? Or is it a clever ploy on Jervis' part to milk the online community out of playtesting and rules critique prior to printing?

They have been mighty quick to slap up FAQs...Jervis did an unofficial Q&A not long after the new Dark Angels dex, and when the BA Codex was released online it already had an FAQ attached (and from the fact that some countries got different versions of the codex in their WD suggests that they mad made changes after early leaked versions were posted online)

Other people have suggested intentional leaks in order to build hype and drum up sales...which makes sense, really. I mean, you go to warseer, you see someone posting all the new stuff and you go "Squeee! I wants it, precious!" so you rush out and do a pre-order. I saw the eldar codex as a PDF before I picked up a hard book, and I bought it. I saw the chaos dex before it was released, and I bought it. I saw the BA dex before it was released and I have both WD issues and a (legally) downloaded, printed copy, I even bought new models in anticipation of the rules changes.

And I've seen the new Ork codex...and I plan to buy it. In fact, if I can get rid of my Tau I might even buy into the orks.

And if you think about it, unless you're a brutally cheeky bastard, or you only play at home, nobody who plays the army will walk into a game store with a pirated dex and expect to play...so the only people who wouldn't buy it after seeing it online would be either people who hate it (who would just read it in the store and decide not to buy it anyway), or people who are very cheap/have a low budget and would beg, borrow or steal the book anyhow. (I know people who pool money for a new dex, or who borrow mine)...in short, the only ones who wouldn;t buy a dex after seeing it online...would be people who wouldn't buy it anyway...

So, what's your theory?
 

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i'm not sure if it is intentional or not, however, given that draft copies are sent to all stores so they get an idea of the changes in advance, i would assume that the easiest way to do that would be by emailing a pdf.

all it takes then is one person, be it a member of the store staff, or someone who has access to a staff members computer to copy the pdf and distribute.

that isn't to say thats how it happens, but it seems to me a more realistic possibility.

as for why it hasn't happened before, perhaps the 'right' person hasn't had access to it before
 

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Executive Nitpicker
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Discussion Starter #3
It's got to be intentional. Or at least deliberately overlooked. Often times these leaks come *before* the game stores get their advance drafts.

Think about it, the leaked codex goes around, picks up tons of word of mouth hype off of people you have no reason to mistrust, maybe even friends of yours. You hear the rumors about all the cool stuff coming and you get excited about it, you want to buy into the army or update your current collection. Look at all the squealing fanboy hype going around on the new codices before they come out.

And what has GW got to lose?

Hell, they gave away a codex for free (blood angels) and I still shelled out money to buy models for an army I already owned, that I play with a free codex, and they didn't even get any new BA minis! But I got excited about rumors, I had fun tracking down people who might have forbidden copies so I could see what was coming before I was supposed to,and I got caught up in the fervor with my fellow BA fans. Most Ba players I know ended up buying new models, and I know a couple people who bought into the army fresh.

If GW can generate that kind of income surge from a free book for an army with no new models, imagne how much they;ll make selling you the book and a batch of new plastic?

Absolutely nothing to lose.
 

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For GW though, it's not really encouraged for you to take a Codex of the shelf and read it before buying, it's not a library. So without the pdf I'd have bought the Chaos Codex blind and wasted money.

From their business POV, that's bad.

I guess it's countered massively by all the hype and build, though that is very Codex dependent. There was a lot of negative hype for the Chaos Codex, whilst the Ork Codex is a vast improvement (not really a fair comparison since anything written on the Orks is an improvement).
 

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Executive Nitpicker
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Discussion Starter #5
There was just enough good buzz generated by the new chaos dex as there was bad, it;s just the people who didn;t like it screamed louder. I know I was looking forward to it.

As for letting someone thumb through a book, that's good customer service, not bad business. Telling the 12 year old he can't record stats in his fucking notebook is one thing, but yelling at someone who's curious about a book is just bad service.

Look at big book stores like Borders. They've got couches and soft music and encourage you to relax and take a look at what's inside. Granted, they;re also making more money off the cup of coffee you just bought than the paperback you;re looking at, but still.

I'm more likely to come back and buy my miniatures from the store if they give me a friendly environment where I'm free to take a look at what they have to offer. If someone tells me not to read the book I'm about to buy then I'll put oit on the shelf, walk out the door and buy it on ebay.

If you're going to play the army, they know you have to buy the book, and you have to spend even more money on the minis. Heck, tiey give away the codex in an army box.
 

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personally speaking, i have never been into a GW that hasn't allowed, or even not encouraged you to look at a codex if you are curious about an army. indeed, in my local they actively encourage you to look at the codex before spending shed loads, as they would rather you made the right choice for you, than risk you making the wrong choice, get dissillusioned and stop playing.

granted, there are restricted copies at the store that you can look at so that they don't end up having to sell well thumbed copies
 

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Executive Nitpicker
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Discussion Starter #7
Exactly so. Good customer service is good business. I may not want you creasing and fingerprinting a copy that someone might end up buying, but feel free to thumb through our store copy.
 

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There was just enough good buzz generated by the new chaos dex as there was bad, it;s just the people who didn;t like it screamed louder.
We'll have to disagree on this one, where you consider the same number of people with one group screaming louder, I simply consider one group has more people to scream.

If this is true, then the positive screaming about the Ork Codex is just the louder voice and there are just as many screaming against the Ork Codex. This is clearly untrue, the Ork Codex has far more good than bad, whilst the Chaos Codex has the reverse.
 

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It is not intentional, and GW is really concerned about how it keeps happening. We get copies of new books in store about 3 weeks to a month before release. Managers get to see the new books about 5-6 months in advance, often fully printed or in photocopy. They are not provided with copies, just shown them.

To be honest though, sites like Warseer that i personally find fairly irritating, they are representative of a tiny segment of the GW customer/fanbase so i'm not overly concerned.

but yes... GW not happy. must kill leaks.
 

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Executive Nitpicker
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Discussion Starter #10
Frankly, I think the leaks are good for business. They generate excitement for the new product and, really, don;t cost them any business. Not after the extra hype is factored in.

And I happen to think the Chaos codex was really well written and strong. Chaos players threw fits over the loss of some old rules and options, but really, the book as a whole is much better in my opinion.
 

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If this is true, then the positive screaming about the Ork Codex is just the louder voice and there are just as many screaming against the Ork Codex. This is clearly untrue, the Ork Codex has far more good than bad, whilst the Chaos Codex has the reverse.
I can't say I agree with this one.
There are always those who are squeaky wheels. It means nothing though as far as numbers of folks who like/ dislike the dex.

While some may love the new codex, I can guarantee there will be a loud vocal majority that complain about it. I dig what they've done with it. I also love the new Chaos Space Marine Codex. Go figger.

Thing is, compare this to cable tv, or really any product.
How many times have you seen people getting all vocal about a product they love?
How many times have you heard complaints about it?

It's ALWAYS disproportionate because it's easy to bitch. When folks love a product, a small portion will go GA-GA and tell the world about it...the rest will occasionally chime in saying "well...I liked it>".

In contrast, when it comes to a bad service, or a bad product (whether perceived that way or actually rotten) everybody and their hamster will be calling every friend, neighbor and dog-robbing cousin to tell them about it.

It's the old adage, for every happy customer, you have ten bitching customers.

I wouldn't be surprised if codices are being "leaked" as a part of promotions for the new products.

Anyhow, just my two cents.
 

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Porn King!!!
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I wouldn't be surprised if GW is allowing it to happen by not searching for the leaks too strenuously myself. I agree with Gal, the leaks so far have massively improved sales simply because of the hype they generate. And the store here has copies of every book that have stickers on them saying they are for in store reading which almost amounts to the same thing.
 

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Inquisitor
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I agree that the leaks are probably intentional or overlooked as a way of getting players inspired to play. This allows people who have old armies to easily pick up the rules and start playing again. Most people I know wont play you unless you actually bring a hard copy of a codex with you to double check all rules so its not that you "require" the book to play but good luck playing against people other than close friends without one. Certainly wont get by at a tournament without one.This drives people to go and buy the dex. So for the most part I dont believe online dexes hurt their sales any and as said before actually help drive them.
 

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Executive Nitpicker
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Discussion Starter #14
Agreed.

That said <clears throat> Remember, kids: Piracy Is Bad...and will probably get your ass sued off if they feel like perusing it.

but, you know...pirates are really cool... ;-)
 

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Agreed.

That said <clears throat> Remember, kids: Piracy Is Bad...and will probably get your ass sued off if they feel like perusing it.

but, you know...pirates are really cool... ;-)
LMAO :laugh:
 

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Agreed.

That said <clears throat> Remember, kids: Piracy Is Bad...and will probably get your ass sued off if they feel like perusing it.

but, you know...pirates are really cool... ;-)
that reminded me of the UK anti film piracy adverts that delay the start of films.

"you wouldn't steal a hand bag... you wouldn't a car... CODEX PIRACY IS A CRIME!"
 

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that reminded me of the UK anti film piracy adverts that delay the start of films.

"you wouldn't steal a hand bag... you wouldn't a car... CODEX PIRACY IS A CRIME!"
Aye, they make a lot of assumptions on my integrity and assume all the examples are of equal value.

My other favourite is the South Park episode of music piracy. From memory and paraphrased.

South Park kids looking through window of mansion, Scrooge style, see some kids talking with their dad.

Anti-piracy agent: "There's X, his son wanted a second swimming pool"
Kyle: "He'll get one right, right?"
APA: "Because of your piracy he'll have to wait another month for that pool."
Kyle: "Noo, say it ain't so."

Switch to airport, woman getting on plane.

APA: "There's Britney, she used to own a Jet3000 Turbo. But because of your piracy she has to settle for a Jet3000 Standard."
Stan: "No, we didn't know, we didn't know."

It goes on but you get the idea.
 

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If I tell you GW would have to kill you for piracy... that being said... google is a good place to start..
 

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I don't think the leaks are intentional. I do think it does hurt sales. Maybe not to the people that play that army or want to play the army. I think it hurts the sales to people that want to have a codex to know thy enemy. I have a copy of the ork codex and I am going to buy a copy of it but with the other codex's availiable online for me to down load. I don't have to go buy the chaos codex since I could just down load it. I can read about my opponent's army.
 
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