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Better suited for people who don't want all the contents of the box but certain units, like id happily by the unit box of termies rather than a second board game
 

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Considering these are plastic versions of their FW range, they have to be careful not to cannibalize FW. There was probably a lot of thought put in to how to approach selling these kits individually.
 

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So long as they keep the plastics generic, they should protect FW sales pretty well. If anything they'll up their FW sales on things like shoulder pads and weapons packs.


That's true, these are a good compliment to the upgrade sprues but still maintaining value themselves since they can be ANY legion
 
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