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I found this in my google alerts inbox

http://www.pr-inside.com/games-workshop-chooses-atg-to-conquer-r387155.htm


Games Workshop Chooses ATG to Conquer Online
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© Business Wire 2008

2008-01-15 13:49:04 -


www.atg.com - For Games Workshop Michael Sherwin, +44 0115 900 4001 Finance Director or For ATG Rebecca Lansdell, +44 0207 608 4667 Hotwire for ATG [email protected] ATG (Art Technology Group, Inc. NASDAQ: ARTG), the leading e-commerce platform vendor, today announced that Games Workshop plans to re-launch its online storefront using ATG's e-commerce suite. Games Workshop
will offer hobbyists a new global, multi-lingual, multi-currency Web store, improving their online experience by supporting sales and providing more information on their products.

As a multi-channel company, Games Workshop's tabletop wargames are sold through the group's own chain of 340 dedicated hobby stores, over 4,000 independent retailers, mail order and the Internet. Using ATG and Avenue A - Razorfish for consulting services, Games Workshop plans to upgrade its online store in 2008.

Over the last 25 years Games Workshop has redefined the worlds of Warhammer and Warhammer 40,000 to create increasingly sophisticated societies, lands and ecosystems. These developments have triggered an expansion of gaming material and attracted an increasing amount of new customers. The highly scalable ATG platform can support over 10,000 concurrent users and over 10 million visits per day. It will allow Games Workshop's web store to expand and offer additional functionality as its customer base continues to grow. The new system will increase hobbyist's ability to easily find products they want, learn about new ones, and quickly complete purchases.

Paul Lyons at Games Workshop said, "We chose ATG to create a robust, multi-lingual, multi-currency online storefront that will allow us to interact with our hobbyists from all over the world and build on our reputation for great customer service. In addition, ATG will enable us to better harness the web channel as we look to more effectively personalise our product offers, helping us to recruit new gamers of all ages and keep existing customers involved in the hobby."

"Games Workshop shows incredible commitment to its customers by recognising the time, effort and imagination they dedicate to their hobby, and matching that in their levels of customer service and support" said Cliff Conneighton, senior vice president of marketing, ATG. "By offering a highly flexible e-commerce platform and effective personalisation tools, ATG is in an excellent position to help Games Workshop take that customer experience to the next level."

About Games Workshop Group PLC

Games Workshop, creator of the Warhammer and Warhammer 40,000 fantasy games systems, is the largest and most successful tabletop wargames company in the world.

At the heart of the hobby are millions of gamers aged 12 and up who spend many of their waking hours collecting and painting armies of miniature fantasy soldiers they will go onto command on a carefully prepared tabletop battlefield.

Publicly listed on the London Stock Exchange and headquartered in Nottingham, where it's UK and Northern European operations are based the company also has wholly-owned subsidiaries in the US, Canada, Australia, Germany, France, Spain, Italy and Japan.

Products are sold via the company's own 340 plus hobby centres & more than 4,000 independent retailers around the globe.

About ATG

ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software and delivers the on demand solutions that the world's most customer-conscious companies use to power their e-commerce web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand provides customer interaction solutions to enhance conversions and customer support, and delivers the world's most widely used click-to-call service. ATG's solutions are used by over 900 major brands, including Amazon, American Eagle Outfitters, AOL, AT&T, Best Buy, B&Q, Cabela's, Carrefour, Coca Cola, Continental Airlines, CVS, Dell, DirecTV, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Macy's, Meredith, Microsoft, Neiman Marcus, New York & Company, Nokia, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com.

(C) 2008 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG won't have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third-party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.

World's Largest and Most Successful Tabletop War Games Company
Chooses ATG for Web Storefront
 

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I tend to wonder just how well this will work.
 

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So ordering from GW will be easier, i wounder if they will undercut there own stores, or attempt to match the prices of some of the other dealers. If so it may be a good thing, as long as there price is comparable to other sources. If not why bother?

Also begs the question if gw does this what will it mean for in store sales?
 

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New and flashy.... at the same crap prices as before. Maybe they will bring back their awesome selection of bits, probably not.
 

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That was a couple years ago that they where really up on hard time (4 years IIRC) and I think they have worked past that. Their market share has stablized a bit since then.
 
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