Imrik, Crown Prince of Caledor

So with Endtimes: Khaine out, I've been reading up on Imrik. My current High Elves army is Caledor-based, so I was excited to see that in two of the three ET lists I can continue to run my preference. When I saw that Imrik got an overhaul, I was excited, and decided to look him over, and I realize something...

He's really not that exciting.

From what I can tell, you can build Imrik Jr. just using the army Book. A Prince + Star Dragon + Star Lance + Dragon Armor/Shield + Talisman of Endurance is 197 points less than Imrik. Now, with the new statlines that combine riders and monsters (no chance of Imrik getting shot off Minaithnir), matching everything up...

The Star Lance literally reads that it's the one from the army book. The Armor of the Dragon Tamer is just the Talisman, while his armor and the Fireborn rule is automatically Dragon Armor. It looks like that armor might be a 4+ instead of 5+, but the shield takes care of that. They didn't even give him the Armor of Caledor, which would have been superior!

So what does that 197 points get us? Lord of Dragons, Dragonhorn, and +1 WS... am I missing something? Honestly I feel like a build your own Prince would be FAR superior with the points you can stack in. Or maybe this is a sign of next edition Elves? Are they going to take a huge point bump for monsters with combined statline?