Yeah its an immensely addictive game. All the different item builds remind of my days playing Dwarfs - building beardy rune lords with devious rune combinations.Just started but djinn24 on the US servers. Seems pretty damn neat.
From a wargamers perspective its pretty neat because we all love building special characters... there's even talk of a 40k themed MOBA game. straight from the mouth of a guy in head office.