The main problem appears to be this:
And this:
3 Warlocks are a waste of points. They're not going to kill anything, and the Farseer may as well be in a unit of something else. The Farseer also has the two worst powers available to him.
Maugen Ra and Dark Reapers are both overpriced and fragile and very very static. Waste of points.
The Avatar can be good if you play to his strengths, and develop the rest of the army around him. This army does neither.
4 Fire Dragons? Too small to reliably kill something. Take 6. And put them in a Falcon.
What weapons do the War Walkers have? If it isn't 4 of the same weapon then they're not being used properly.
The Wraithlord wants Flamers instead of Catapults.
I'm sorry if all of the above sounds harsh, but you're never going to learn how to play a game if you don't follow the rules. Does he even have a copy of the codex? I would ask him what style of army he wants to play:
1. Fast bikes with tank support
2. Tanks with shooty/combat infantry support
3. Mostly combat infantry with support vehicles
4. Seer Council (lots of Warlocks and Farseers)
5. Monstrous Creature spam
If he can't decide on one of those archetypes and build his army around it, then he will continue to lose repeatedly because they're really the only good styles that we have.
These are all terrible units, even when used with an otherwise strong army.
And this:
These are units that can be good when taken in the correct numbers and when used as part of an army that plays to their strengths.
3 Warlocks are a waste of points. They're not going to kill anything, and the Farseer may as well be in a unit of something else. The Farseer also has the two worst powers available to him.
Maugen Ra and Dark Reapers are both overpriced and fragile and very very static. Waste of points.
The Avatar can be good if you play to his strengths, and develop the rest of the army around him. This army does neither.
4 Fire Dragons? Too small to reliably kill something. Take 6. And put them in a Falcon.
What weapons do the War Walkers have? If it isn't 4 of the same weapon then they're not being used properly.
The Wraithlord wants Flamers instead of Catapults.
The first step would be to start playing a legal army. The second step is to sell half of the models (the bad ones) on Ebay and use the money to buy better models, i.e. more Dire Avengers, Fire Dragons, and maybe a Fire Prism or two.
I'm sorry if all of the above sounds harsh, but you're never going to learn how to play a game if you don't follow the rules. Does he even have a copy of the codex? I would ask him what style of army he wants to play:
1. Fast bikes with tank support
2. Tanks with shooty/combat infantry support
3. Mostly combat infantry with support vehicles
4. Seer Council (lots of Warlocks and Farseers)
5. Monstrous Creature spam
If he can't decide on one of those archetypes and build his army around it, then he will continue to lose repeatedly because they're really the only good styles that we have.