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So.... for half the price and the Space Marine Battle style.... I just have to wait a bit longer? Whats the point of the new format if it is just going to be re-released in the old format?
I guess that depends on what you mean by "the new format".

There's the hardcover (in which case, the answer is "because they think it'll sell, so they get more money" - same as they've been doing with HH).

Then there's the Apocalypse branding, which was probably done to tie into the board game. The book trade versions won't have the board game there to tie into, like Pandorax does in GW stores. So reverting to the standard "game tie-in" SMB branding makes sense.
 
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