If these are true I as a business management major at a respectable top 10 university can't understand what this company is thinking. What a bunch of uneducated morons...In a business world Breaking even is considered a bad thing while being in the red is awful.I think this is the 2011 Sales Reort?
Reported sales decreased by 2.7% to £123.1 million for the year. However, on a constant currency basis, sales were down by 2.9% from
£126.5 million to £122.8 million; progress was achieved in Emerging Markets and Japan (+2.1%) and in the Other business units (+7%) while
sales in Continental Europe (+0.6%) were flat. UK (-6.3%), North America (-4.8%) and Australia (-11.8%) were in decline.
Please some enlighten me!