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I think this is the 2011 Sales Reort?

Reported sales decreased by 2.7% to £123.1 million for the year. However, on a constant currency basis, sales were down by 2.9% from
£126.5 million to £122.8 million; progress was achieved in Emerging Markets and Japan (+2.1%) and in the Other business units (+7%) while
sales in Continental Europe (+0.6%) were flat. UK (-6.3%), North America (-4.8%) and Australia (-11.8%) were in decline.
If these are true I as a business management major at a respectable top 10 university can't understand what this company is thinking. What a bunch of uneducated morons...In a business world Breaking even is considered a bad thing while being in the red is awful.
Please some enlighten me!
 

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If these are true I as a business management major at a respectable top 10 university can't understand what this company is thinking. What a bunch of uneducated morons...In a business world Breaking even is considered a bad thing while being in the red is awful.
Please some enlighten me!
How do you deduce from those figures that they are either breaking even or making a loss?

It only mentions sales figures compared with the previous year, and doesn't talk about profit/loss at all, which is an entirely different thing.
 

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I know that if these prices were here 4 years ago when I got into the hobby, I wouldn't be in the hobby. It WAS expensive enough as it is, and now it's just absurd. I have actually just stopped buying 40k models with the exception of FW
 

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I'm not going to say that GW is wrong for hiking their prices. They are a business and can do whatever they feel is necessary to stay in business.

However, I, like every gamer out there, has their limit when they say "Enough is enough." With this new round of price hikes, I'm getting to that point. I am about at that point. I'll be selling all but omy beloved Skaven, and will probably focus more of my attention on Warmachine.

As imm0rtal reaper said, each price hike is going to turn away a few gamers each time, until they eventually have no player base left. Unfortunately, I think this is my time to jump ship.
 

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While it is unfortunate that many feel the need (myself somewhat included) to leave GW behind. It is a good thing in a way. I'm all for the other companies out there and the more stuff I see from companies other than GW, the better!
 

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Shit, if the price goes up that much I am going to sell off a couple of my armies to finish the ones I use and then call it quits on new models. I have a well paying job and this is getting ridiculous even for me. I spend easily a grand on Warhammer a year and thats not much compared to some people I know. I hope they are ready to lose our business, they already lost my brother's and dad's last price increase. For the moment I call a false rumor becasue I too get the newsletter and saw nothing on this yet.
 

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Well thats cool Hobo, but GW cant run a business based on worrying if you will spend with them or not, they have to draw a line in the sand ,it costs x amount to run GW down under so we need to sell x amount of product to break even/make a profit, sales are down? why is that? because our customers buy from wayland games, boom embargo.
and here we are a year later and i still dont think Wayland are doing ROW gw sales, wonder why that is?
I'm not disagreeing with you about why GW did what they did, and it no doubt made great business sense to them. I'm sure that GW were expecting the drop of sales and factored that into that particular business decision, but in the end many Aus-based (and NZ as well) gamers, even those of us who bought heavily into GW over many years, were worried about the prices, hence our own personal embargo on continuing to hand over fistfulls of money.
There's also an emotional side to this of course, as we're all passionate about our wargaming hobby, and/but GW aren't the be-all-and-end-all are they.
Time will tell whether GW Sales pick up in Aus, and I hope they do....I'm pretty much done though as are many others I know. But hey, GW have had about $15/20K of my money over the years, so I and them have had a good run. Plus FW will continue to get tons of patronage as it's actually cheaper to buy from them than from GW Aus, although I used to but their product even when it was double the price:biggrin:
 

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I won't purchase directly from gw anymore, as I can get 10 or 15% off from a few other suppliers. However, with baby number 2 around the corner, i'm going to be taking a hiatus on that too pretty quick :p although, at 7000 points of Crons, I should start asking myself when I "have enough..."
 

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Now that's too damn high. Well, I'll have to keep hunting some deals at Ebay, and stop buying almost at all.
 

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corporate greed and financial suicide... soon it'll just be doctors and lawyers who can afford this shit and they're too busy banging hookers in roach infested motels behind their 19 year old wives to give a shit about GW and thier product... sooooo...christ the "proposed" cost of the Catachan BF at 120 was what the Tomb Kings starter set went for when I was in Canada when they first came out... soooo. Assholes
 

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I remember when ten tactical marines were $20 :/
Does anyone have price data for a box of tactical marines from, say, 1990 to 2011? It would be interesting to plot a graph and comparing GM price increases against inflation across countries.
 

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I would like to see a graph comparing price increase against model quality, now that would be interesting!
 

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Does anyone have price data for a box of tactical marines from, say, 1990 to 2011? It would be interesting to plot a graph and comparing GM price increases against inflation across countries.
Can't do for tacticals

But Ragnar Blackmane - I bought him for £5 from GW in 1995 - the same model is now £12
characters used to all be £5 each.
 

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I remember when 30 tac marines were 30 dollars! Gotta love the original plastic beakies =)
 

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This is why I haven't bought even a single pot of paint since the price increase last year (not even from ebay, literally nothing). One has to follow through on threats for them to mean anything, guys. If you disagree with their business practices, hit them where it hurts. Posting in a QQ thread on the internet accomplishes less than nothing. Pirate their books, scratch-build tanks using templates found online and so on. Don't give them a single cent.

If enough people do this maybe eventually they'll wise up and realize that they need to rethink their business plan.
 

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This is why I haven't bought even a single pot of paint since the price increase last year (not even from ebay, literally nothing). One has to follow through on threats for them to mean anything, guys. If you disagree with their business practices, hit them where it hurts. Posting in a QQ thread on the internet accomplishes less than nothing. Pirate their books, scratch-build tanks using templates found online and so on. Don't give them a single cent.

If enough people do this maybe eventually they'll wise up and realize that they need to rethink their business plan.
I think the huge problem is that they don't give a fuck about us experienced hobbyists, because we tend to spend little and often, while little timmy might come in twice a year and spend hundreds in massive splurges. it saddens me, even 4 years ago it was never like this.:(
 

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I think the huge problem is that they don't give a fuck about us experienced hobbyists, because we tend to spend little and often, while little timmy might come in twice a year and spend hundreds in massive splurges. it saddens me, even 4 years ago it was never like this.:(
Yup well, they can continue to not care about me while I continue not buying their stuff.
 
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