I can remember a vid a while back from some guy who clearly spelt out in which direction GW is heading.
This seems far fetched but it has merit.
In this, GW manufactures a crisis within its own company, habitual price rises, the embargo and other things to piss off its customers.
What happens is that companies like Privateer Press begin to rapidly expand due to demand from pissed of ex GW customers.
More and more GW loses market share to companies like Privater Press.
Companies like Privateer Press are pouring vast sums of money into expansion, they are riding on a wave of hightened demand.
At some point companies like Privateer Press over-reach themselves.
GW then goes boom, hits the market like a tsunami.
GW first begins to shut out the Indies, rapidly expanding their Bricks and Mortar stores, this has the effect if you want to buy GW products you have to go to a GW store as it is all in house. Then this they follow-up by cutting their prices, to levels that Privateer Press can't compete with.
Ex GW customers are happy, they ditch their Warhordes in their droves and begin to purchase their GW product again. Many indies will go out of business and Privateer Press is left high and dry, and most likey ready to file Bankrupt Protection
Ultramarines are Pussies
Except Dark Angels, any chapter that sounds like a Death Metal Band can't be that bad.