normally i would praise FW for such stunning models,and those ultramarines are really nice, but £60 for five marine sized minis ??? when you can buy 5 terminator sized minis from the heresy range for £14 less? or five marines with jump packs from the heresy series for £23 less?
Ultramarines are arguably one of the most popular chapters, FW could easily pick up some cross over sales for 40k with this release for people wanting some honour guard, but have priced this set in the serious collectors range only.
ultimately you have as much cash to spend on luxury items like this as life allows you to have, how you spend it and how you justify it is up to you, but what really narks me about GW and FW is the shear inconsistency of pricing similar products.
I simply cant figure out how they come up with prices for products, i looked at the Warlord titan, its an expensive bit of kit, but considering its size, level of detail, number of components, materials, time it took to design and how absolutely awesome of a model it is i would say the prices is fair. I say its expensive because at my level of income i couldnt purchase it without some serious consideration.
£60 for models isnt expensive relatively speaking, but because i can get arguably the same number of models, from the same range, made by the same sculptors,in the same material for getting on to half the cost, i start to feel like im been taken for a ride because i like ultramarines.
now i know nobody is forcing me to buy them(and im not) but by the same token they are also not tempting me either,not because i cant afford them, but because they have been priced at a premium with comparable minis without any justification.
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