Yeah, but all those upgrade kits are for a 10 man squad and these only let you make 5. For Templars that's not much of a problem since the minimum squad size is 5, but when you have to spend almost £50 on your 5 man unit but the Emperor's Children only have to spend like £36 for 5 palatine blades and Word Bearer's have to pay about the same for Ashen Circle and Sons of Horus for Reavers, it does smart a bit.
Again, with the Warders, you have to pay almost £100 for their minimum squad size of 10, whereas Iron Hands only have to pay about £67 for 10 Immortals.
Plus, for me, it smacks of laziness/lack of care that every other unique unit gets a whole new sculpt but Imperial Fist players get a re-hash of existing sculpts.
It still doesn't change that they're pretty, I just would be pissed if I was an Imperial Fist player. On the other hand, maybe this is some kind of karmic justice for them having stupidly powerful Legiones Astartes rules and Sigismund having Eternal Warrior when the likes of Abaddon, Typhon, Kharn, Erebus, etc don't.