This is one of the greatest things GW has come out with in years.
Now hold on, I've not gone insane (well, any more insane).
This is a fantastic marketing scheme. When GW, who are renowned for their insanely high prices, but up a bundle that costs over £7k, people take notice. The whole wargaming world will have heard about this and thought "they're crazy, this can't be real" and then they see it.
And you can bet your donkey balls that there has been plenty of people that have seen this and thought "if only", and then started thinking smaller scale, picking up the new marine book with the intention of making a new army, or even a whole company to capture a sense of that grandeur.
To me, this comes across as GW basically saying "you thought we were expensive before, well how do you like this? We can afford to be disgustingly expensive because there's at least a few fuckwits out there that will pay for this truck of shit. And the rest of you will still run to your nearest hobby store and suckle at the teat of GW as we nourish you with the milk of the space marine."
I don't like GW, but they know how to keep people talking about them even as they *try* to leave them.
And I may just respect those evil bastards a little bit more than I did before.
Last edited by imm0rtal reaper; 09-15-13 at 12:17 AM.