Bits, you are amazing at corporate apologetics. If running your own business really makes people this cynical and callous then I sure won't be doing any of the sort.
This "deal" is the standard snake oil/ pet rock/ bottled air type of scam, and exists purely to trick newbies to buy more things they won't use because the pitch is that they are the "COLOURS OF ULTRAMARINES" and thus you will need all of it (!!!) to paint some freaking Ultramarines.
I just hope that there aren't any people left who are that gullible anymore.
I've had recurring nightmares
That I was loved for who I am
And missed the opportunity
To become a better man
~MUSE - Hoodoo