I wish they had gone with an internal service tied in with their website and your GW account. A browser based system where you can buy books to add to your account and open them online, nothing downloadable. This would require internet access to view your books, but it would allow you to use ANY internet device. It would be secure because files are not being downloaded. The site can tell if your logged in, so multiple devices cannot be logged on at the same time.
My thought is something similar to Battlefield 3 on the PC. It runs through an online/offline platform called Origin developed by EA games. Origin is just a log-in method where you launch your games from, like Steam from Valve which started with the Half Life products. The game itself, Battlefield 3, is managed on a web browser: Battlelog. Of course it wouldn't work the exactly the same, but it is a great template.
But why stop there?
I think a very different and interesting approach would be as follows:
1) Make all content digital
2) Develop an app for major OS (Apple, Windows, Android)
3) Make ALL digital content FREE, but...
4) Charge a monthly fee for access to ALL the content.
How often do we buy a codex? Personally, I have bought 2 codex and one rule book in the past 5 years. That's about $130 in book content. so $26 a year from me. I know a lot of people change armies more frequently and might get more (or A LOT more) books than I have, but thats not really the point of this. Lets say you spend twice as much as I have, so lets round to $50 a year on book content. What if GW had this service and charged... $5 a month for access to start. That's already $60 a year and over twice what I give them for books. But you do get more, ALL of the GW content for no additional price including future updates, releases, additions, etc. The fee would have to account for development of future GW content and the development/maintenance of the application itself. It may seem silly, but I don't know a single person that I game with that buys more than 1 codex a year, if any at all. Like I said before though, everyone is different. The flat fee for all content would average it out because some people would be spending less and some people would be spending more on a year-to-year basis.
Now what type of good things does this do for GW? Well, other than getting more money from me a year, it would help build and strengthen the community. New-comers would be able to catch-up on all the fluff quickly because all of the information is available to them. GW can upload other content like a newsletter and daily/weekly articles. They can make additions to content like they currently make in White Dwarf. It could evolve into a social media where gamers can stay in touch and organize events with their local stores. Event calendars can be created. You could have profiles and status when your available for a challenge. With all content being available, it is more likely that person would become interested in a new army. It would become more attractive for people to build a lot of smaller armies and then expand on the ones they like the most. All you would have to get is the models. No shipping, no international pricing or related taxes, less material used for physical books, greener company.
The variable could always differ. Maybe $10 a month. Maybe $5 a month and cheap addition costs per piece of content (like $5 for a codex).
To clarify again: this would be content accessed through an account and an application. Downloads would have to be a secure format (not PDF or something universal) and they would not go onto your device as individual files. The download would be attached to your account and only accessed through your account. This could be an online/offline application that required internet access to download/update content and access the community areas, but then the downloads would be available through the program offline just like Itunes, Amazon, Blockbuster, Kindle, etc.
Its not Itunes, its WarDocs.
This would be my dream community for GW because it makes it easy for players, easy for GW to update and release content, and it will help the community grow.
Sorry if it feels like I was rushing, because I was. Too many ideas flowing through my brain and I had to get them down. So please don't bash all the details, just think of the big picture of such a service.
"Bide your time and hold out hope"
-The Count of Monte Cristo
Last edited by Desolatemm; 06-04-12 at 10:44 PM.