What if the hacking was an inside job...organized by a sect of mods/users who wanted the site to appear vulnerable...which then created a pre-disposition for the site to be innevietably acquired by an outside buyer. However those initial mods/users that hacked the site...were employed by the same firm that eventually purchased the website.
The entire objective of the hacking was to create a temporary decrease/dip in the sites traffic, which then allowed the buyer to bargain at a far lower price. This was because the buyers approached the owner of the site after its value had decreased due to a drop in traffic and thus decreased its revenue from ad views/clicks.
However they knew the traffic would increase over time, and since the acquisition the revenues generated from this site have eclipsed their pre "hacking" period. This is because the site now serves as a redirection hub, where traffic is generated by having consumers of other sites view ads from this one when they transition from certain pages on other sites owned by the firm that bought this site.