NEVER make a website with the expectation of making money from it.
Do it for the fun of it instead.
If you are intending to make money from it, you will get bored within the first couple of months and end up giving up on it.
Getting traffic is extremely hard. Simply having a 40K blog is nowhere near enough of a niche for people to bother visiting your site. It will offer them nothing that they couldnt get from other sites.
If you want it to be successful, then try to narrow your focus. Make it purely about Imperial Guard, or about Dark Eldar, or Tyranids. You get the idea.
Sure you will have a smaller target of people (as they will only be people that play that particular army), but you will find that you will get more page views as the people who play that army can access information about it without filtering through everything else.
If there was a new 40k blog starting up, to be honest i wouldnt even bother looking at it. I dont even look at BOLS or anything. Heresy is my website for my 40k information.
However, if there was one starting up that was dedicated PURELY to Imperial Guard, id probably take a look at it, and id even read through most of the articles.
Just a thought anyway.
But yeah, don't expect to make money from it.
If its not something thats "fun" creating, then it wont last long.
Nice to know I'm not the only person who thinks like this. It was never my intention to build a website for the goal of profit. If I can build it break even that'd be fine. My goal, as I previously stated, was to serve the gaming community. That is my objective, and it will always be my objective. Do I intend to have ads on the site? Sure. An extra $5 toward the operating budget of the site is never a bad thing. I understand that BoLS is considered 'susseccful' because of it's ability to turn profit. I will not argue that point. Guess what, I'm not advertising on their site, and I'm not going to their site for the ads. Actually I don't go to their site at all anymore because everything from there that I have an interest in I get on the RSS feed with out the ads.
::edit:: (sorry my 'enter' button decided to have an identity crisis and submitted the post instead of entering a carriage return)
is nice, but once you get right down to it's just another photosharing system. No argument about that being a service to the community. But it is what it is.
at first glance looks more like the type of resource I want to develop, but could use some design help. I could be wrong about it. It's content could be totally different then what I think it is at first glance. I don't see an 'about' or 'about us' link anywhere.
As it stands right now, its looks like building a site with a focus on the 'non-game' aspects of the hobby will be my best bet. Basically a site dedicated to tournaments, rules discussions, tactics, and fluff. BoLS has some of this, but again it's all lost under the ads.