Again you misunderstanded.I know the sites.But go and look how many members they ahve and see hwo mebers this sit eahs.They are fewer that is what i am talking about.Also there are less lotr events than warhammer events.
LotR has a niche of people who buy but do not play. They paint and display. I think Games Workshop even plays to that by putting out pc's that are more for looks then play.
Much like Decipher found out with its Star Wars and Star Trek licenses in the CCG market, its very lucrative but there is a limited life span.
I think computer viruses should count as life. I think it says something about human nature that the only form of life we have created so far is purely destructive. We've created life in our own image.