What it comes down to is you have to make it happen, talk to your Local Game store, set up some events, get them talking about it. I did this, my store had 2-4 people, one of which was leaving at the end of last year. So I talked to my Local staff, created a dedicated table, And created a 2 month long league, where everyone played one game every 2 weeks, Keep it small, as my league was before the new rules came out, I told every one (New players) to buy one box, we will convert a model into a captain. This keeps the investment small, and offer to teach them how to play. (don't beet up on them) This has worked out really well. Now there where allot of people who said "No that game sucks." My response was that is cause you have never played it, or you think it sucks cause you can not win based simply on your list. LOTR (SBG) is still the only game where to really god players can not show up look at each others lists' Deploy models on the table, and end the game, because you know who is going to win 95% of the time. The Community really has to sale the game. If you build it they will come.