GW tournaments at least in my experience have gotten worse and worse. Even 40k tournaments have been cancelled over and over again. No prizes given or any cool acknowledgements like the compaigns of old.
Lord of the Rings was a hard game to push forward when you think you are playing the same scenarios over and over again. Obviously, I think there is some capability of inventing post scenarios creativity. But GW has slowly done away with creative campaigns. At least in the 4 GWs I have been to in the last 5 years.