FLGS > GW store anyday.
I find that RPG players are more in tune to play a minis based game then CCG players, so if you know a group of those that are around, see if any of them are intrested in playing a game. Another thing you can do is if you are really intrested in getting the game going is set up demos, you may have to buy either another ABOR box set (which comon, even if you are only playing SM, it is worth it), and mix matching until you have 2 playable forces on the table. Paint them up and have a demo day down at your FLGS, offer everyone who comes in a demo of the game. Keep it simple, and rather small, add to much and you will find youself losing their intrest rather quickly.