But that's the thing isn't it. Warhammer is GW.
For Warhammer to exist it requires Games Workshop.
Now if you ignore the product that the create all you are left with is a Small Corporation.. Just read the first line of their Business model "We make things. We are a manufacturer. Not a retailer"..
And that's the point, When you think that the games themselves are somehow Free without the intervention of GW, you will grow to hate GW. But its not We support GW in producing this stuff with what we buy, and how we spend our money has an impact on how the game changes.
So sit back enjoy the ride and be happy in what we have because we have a hobbie that's played the world over.. all because of a small building in the east-midlands of Great Britain.
This is shyte.
There is no "small building in the east-midlands of Great Britain" that "makes things",
any more than there is paper money who buys a house.
Warhammer is a cooperative endeavor through which human beings voluntarily shape their lives,
develop skills, grow and learn and care for one another.
GW is - currently - a group of money-junkies who hawk prefab-CAD plastic through a marketing framework called a rules-system.
The difference between the money-junkies who run GW now,
and the partying metal head-set who put the who thing together,
is the difference between destruction and creation.
The business environment within the latter-day corporate financial neo-fascism
that pervades our days as contemporary Western culture
encourages monetary success while creating nothing,
and GWs managers seem to act under this spell.
They take "Warhammer" as a commodity,
to be pumped up and maxed out but eventually burnt down if it means more money for investors.
Max-minning the gains over an investor's period of interest means
- in the previous decade -
spectacular performance for capital
and immediate capital kickbacks for management
at the expense of the market, community or commodity in question.
Fracking is a good example here - common corruption.
Everyone (who doesn't live near a fracking well) gains.
GMO crops are another (better) example.
Today's GW saw Warhammer as this grassy hillock,
and went all factory farm monocultural Monsanto with the purging and the imbalance
trying to maximize their own returns
but limited by their tiny brains.
Imagine the morning-after a GW COO's wet dream
- and we all see it coming - Titans in the clearance bin at Walmart.
That means peak saturation and volume and a crash into ...
other media, other stuff - space marine lunchboxes and yada.
The game, Warhammer, the community - all of this has nothing to do with GW.
Not these people, not in my opinion, and not anymore.
It is our hill.
At least, that is how things seem to me at the moment.
I hope that someone will tell me that I am wrong...