Just saw this thread again.
Think I summed it up perfectly before;
yes, the new face of GW.
i remember when gav thorpe was the kid.
perhaps it is true and the emperor lives,
only he must wait until the wolf riders of wallstreet
blow all their coke money and dump the sector in a panic.
then a kickstarter - "hobbyist union to save GW"!
open source everything to 3d printers
and manage everything through narrative
returning to outrider system endorsed 'live' local narrative tourneys
as eventually this move to content engineering can translate into holograms and other far-off simulation tech (imagine 40k played like chess in episode 4 Star Wars for those old enough to remember that being cool)...
this is a multigenerational game environment, or at least that was the mood when i was young.
old brothers and cousins taught the younger, gave some minis, got 'em started and then the next generation is recruited in and so on...
now, well, ... now.