I know it's highly subjective and I'm not knocking it, but I'll just say that I'd gladly pay for 40k miniatures over X-Wing toys.
To be fair, there is truth to "You get what you pay for", when we are arguing about the quality of the models, and I think no one here is giving GW a hard time on their models (pricing structure maybe, but that is a separate issue here).
How ever most people who like x-wing are drawn to its rules and game play. It's a tight rule set where there are practically zero rule arguments during games (how often do you see something happen in a GW game where you have to "roll off"?), and is a fast paced game where it takes considerable less time to play than a 40k or fantasy game, and considerably less stuff to bring.
40k miniatures are models that you put together, paint, and make your own that just so happen to have rules so you can play games with them.
Coming into the hobby to be nothing more than a fucking power gamer whose only interested in playing games and winning kills the hobby for the ones who want to head to a GW store any night and hang out for a few hours painting models and having a good time.
First off, I live in the US where there are considerably less GW stores, and the ones that do exist have zero place to paint and "hang out", maybe its different in the UK and Europe - but everywhere else a GW is the equivalent to Gamestop. We do not really go to them to "hang out", we do not go to them and paint there, mainly because there is nowhere to paint anything, or limited space that is used for gaming.
So, just because GW - who I think we can all agree is on the top of the table top world - HAPPENS to have rules means that I cannot have expectations for the company regarding said rules? I cannot have expectations on how I view their GAME?
I find it when GW is the equivalent to the New York Yankees, Manchester United, The Ohio State Buckeyes, or whoever is the dominant team/player in the sport(s) you watch, to not have high expectations for the WHOLE of the group, not just one portion of the team. It is also a different level of expectations when people regard those teams than they do the New York Mets, Crystal Palace, Purdue, etc.
I find it rather shocking where lots of people tell me that I am a "a fucking power gamer whose only interested in playing games and winning" (I am grouped into the more asshole spot, but that is life) over the internet because I find the quality of THE GAME to be sub par, and not up to the standards that I have set on the game.
I am sorry, I do not collect vast amounts of orks, guardsmen, nids, CSM, SMs for the "hobby" I collect the vast amounts of GW models, because there IS A GAME with it, otherwise I would probably only own a fraction of what I do. I do not SPEND MONEY on models alone in the quantities that I have just to have them; I am sorry for the fact that I have higher expectations for a company to provide quality rules for a GAME that I play that uses their models, which does not match the quality of the models that I buy. I am sorry for being a CUSTOMER of your company. I am sorry for wanting to get a good deal on my time and effort. I am sorry for WANTING to spend MONEY on products that you have, but lacking usefulness in YOUR GAME that I PLAY. I am sorry for have expectations for you that others do not. I am sorry for being invested with you, I am sorry that the game that I love the most is now the most boring game I that I own.