Yep we know you have issues with GW Stella, thank you for your comments.

What other companies are doing doesn't really matter if GW is still selling product for a profit though.

You mean false profits.
Reducing production cost
Reducing staff numbers
Closing stores and making more independent stockists (those racks the models are on cost more than a months rent)
Increasing prices
Quick release schedule
= temporary or false profits, making the company seem successful to potential buyers and to shareholders

When you spread the products around into stupid places like taxi offices, who have to pay £600-800 per rack while closing down a store that cost £600-800 rent, of course it makes profit, especially when some stores sell bugger all

It is still profit though, and they continue to sell shit. I haven't bought a thing since CSM released and have no plans to, it is out of my price range that I allow myself. Yet each release of a new codex they sell a crap load of ungodly expensive 'limited' codexes. Many of us may not like the prices but the bottom line is they are still turning a profit. Even with the reductions that you pointed out they are doing that profit. If they maintain this pace with releases I don't see that changing.

It's not a great deal of profit on the grand scale of things though.

I'd like to say eventually GW fans will say enough is enough......but they've had plenty of chances, that's the problem when a company has Justin bieber/one direction levels of fans, they just don't learn or listen to reason, their just lemmings

Nope it's not, yet it is more than many other companies can claim. I bet the SM codexes fly off the shelf next month. The centurion models too even if they ate horrible sculpts. I see GW spending the next year doing all the dexs to 6th. Then they will pump the supplement well until it dries up. Then 7th will reprime the whole thing.

I thik a big reason to the huge changes in the GW business plan is also that half there profits used to come from selling rights to game developers, now that THQ has dried up and other games companies having to slow down development GW are having to look elsewhere for that money so they are reducing costs and increasing margins.

Anyway here is part 2 of the article, more on retailer relations than the business sde of things:

http://masterminis.blogspot.de/2013/...ames-days.html

false profit????wtf

reducing production costs is a good thing

reducing staff levels, again if they are surplus to requirements is a good thing

closing stores, if the stores are not profitable, again closing them is a good thing, plus GW have opened 5 new stores in the uk this year and have relocated several to cheaper premises around the world,again a good thing.

increasing prices, they have only increased prices on paints and brushes which was a direct effect of there supplier increasing there price to GW,only a tiny number of items have increased when re packaged but they have also reduced prices by selling in squads and are at this very minute having a sale on surplus stock, but there was no annual price increase this yearon like for like products.

quick release schedule, again seen by most as a good thing,less waiting around for new stuff so more chance to spend.

and there is no such thing as a false profit, you either made more money than you spent or you didnt, thats how profit works, how you got there has no bearing on it being profit.



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No no no no everything must be based on the premise that GW lie about everything.

don't forget the whole board of directors wear red and carry pitchforks as well .....

and that investors who buy millions of pounds worth of shares are blind to the true nature of the company that only a self aggrandised random knob on the internet can see.