Join Date: Nov 2012
Location: Beyond the Pale
It really isn't a problem of "always winning", but a lot to do with your attitude about it. Like Sethis mentioned above make sure you take the time to work with regular players to talk tactics and point out areas after a battle where a different unit, altered tactic, or change of the dice gods would have moved the situation in their favor.
There is a DE player in our local meta who no one likes to play with, his vehicle spam army does wonders against the foot centric MEQ flavor of our local players, but it has far less to do with the fact he wins against them or even that he is that spectacular a general as his attitude about it.
Last time I played him he tabled me (mostly due to my own mistakes in deploying against his army), but he spent most of the battle more concerned about losing a piece of his vehicle than he did playing the game and after game was not interested in discussing the match.
That doesn't make him popular and the local players are learning how to counter his list, but I hear that he doesn't take loss much better than he wins.
Even if you win 100% of the time, if you aren't a dick about it and are fun to play against you should never feel bad about it. In fact, those type of players are often the yardstick everyone measures themselves against and want to learn from and be like. You might find yourself being in the envious position of being the "man to beat"...which is much better than being "the man to avoid". One shows how much the players around you respect you, the other shows just how little respect they have for you.
However, if you are bored with your army being an "I win" button then definitely switch it up. In fact, take a "low tier" army and win with it or just play the fluffy army of your choice. The goal of this is to have fun after all.