The only two employees are going to be Dave and I so the taxes should not be all that much, you are also correct about getting a CPA eventually as well, until then I am just going to learn the fun of tax law.
Honestly Aramoro I can not say what its going to be like. I know we are going to be pouring out hearts and pocketbooks into this to get the word out about the store so we are hoping to jump up in our daily sales ASAP, that is why our advertising budget is so large. If I was going to guess at a ROI, it would be 5-7 years for the initial to be payed back and profits start coming in. If things go huge we could do it in 2, it may take 10 (awww hell no).
A majority of what Ploss and I will be making will be derived from profit as well so we will be doing out best to ensure that we make a good profits. I know this is not the hardfast number that any of you want to hear but that is all I can provide now until the store opens and we get decent stock levels to ensure that we have the product in stock to order.