are you just trolling for giggles, or do you actually have some kind of point to make? Because SW have one of the best HH books (Prospero Burns), are featured more as side characters in BL publications than any other Chapter I can think of, including Ultramarines, and spent all of 5th Edition and a lot of 6th being the most powerful Marine army you could field.
Agreed. The current codex is quite good, the last one was one of the best, they have some truly unique minis and units like TWs and the Stormwolf, and some of the best BL novels in the last few years have featured the SWs. Prospero Burns, Battle for the Fang, Blood of Asaheim
. The smurfs can't really say the same thing.
With all that in mind, I think you are either trolling, badly, or haven't a clue what you're talking about. Or both.