Agreed on AOS just being a terrible setting. I have zero interest in it. And still can't believe they did away with the vast and rich world of Warhammer. There were so many other ways they could have advanced the setting without ending the world.
But yeah. This seems like an awful deal. As LotN said. They barely produce a novel a month as it is. Most are bound to be shit. But the cherry picking reviews is the kicker. Basically only going to pick good reviews, because what business is going to post anything but stellar reviews on their own site.