You under estimate star Wars fans a fair bit here good sir.
I don't underestimate them at all. The game is too 'player intensive' to draw in the massive casual crowd that WoW has. It will have a huge following of fanboys but those are not what gave WoW it's massive numbers. I know I just spouted blasphemy to the various people jerking off to SWtOR teaser trailers but SW Galaxies should have had that 'omg so many players' aspect and it did not, even at it's peak before Sony monkeyfucked it.
It was not by players, NOT AT ALL. Players didnt want it to be like WoW. People were really happy about game mechanics and wanted more polish and squishing bugs.
Decision came from Lucasarts and Sony when they saw subscription numbers of WoW and started cry that their known IP doesnt have as much. Biggest playerbase rape in MMO history and maybe best MMO game that has been ever released was dumbed down.
Sony monkeyfucked the game so badly it killed it, they should have left it as it was and not tried to compete with WoW.