i just saw this:
what is your read on this?
note the hump leading into AOS and the rapid decline.
this includes what i considered stabilizing moves,
like putting Forgeworld on the main menu,
hinting at organized play, the boxed set strategy,
and though i find them still unrealistically priced, the 'get started' kits.
what is wrong?
1) their brick and mortar store strategy is broken - they should pump independents and attract direct sales through exclusive freebies with orders, raffles, priority tix to 'flash mob' style warhammer events set up and run by regional staff.
2) their web presence is feeble - perhaps a dedicated social network app? why not a scheduler, image uploader with online prize support in the form of special discounts for finishing a painting project on time, maybe an online 'hot or not' monthly contest, flash git web sales, regional tourney organization with prize support, best indy GW blogger awards, maybe even a scholarship...
3) their community/market development strategy is broken - how about an army recycling program? old metal models? send us your old metal models (you pay shipping) and we will rebuild these armies for 50% off new plastic kits within available ranges. add 100USD to your order and get a plastic clampack character model free. add 200USD, and get a monstrous creature or vehicle free. talk to people. pay attention to the situations that most people live in, today. integration with local people is key to remaining the cultural force that sustained the company as it ballooned.
now, i see the company bought by some equivalent to hasbro or disney,
cuz when i think about it that explains why the rejection of common mythology
that originally strengthened the appeal of the warhammer universe.
pump up the IP, claim the responsibility, have something to sell,
cash out huge with stock now in disney instead of GW, and move to Monte Carlo ...